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Thoughts on June 10, 2009 |
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I usually try to stay away from causing controversy on this blog. Companies such as Garmin and TomTom may not have the perfect systems, but they are making improvements year after year, and they have some of the best GPS gadgets on the market. But when you see a reputable company abuse its customers’ trust and cutting corners with them, you need to call them out on it. Navigon used to be one of my favorite GPS companies. It had some of the most innovative GPS gadgets on the market, and the devices are very capable too. I have been using Navigon products for as long as I can remember. But recently the company announced that it was getting out of the personal GPS business to focus on the software side of things. When I first heard the news, I wondered who would support the existing Navigon customers. Navigon GPS systems may not be as popular as their Garmin or TomTom counterparts, but there are still people who use them. Without proper support, a lot of Navigon GPS owners will be left out in the cold. My first hunch was that Navigon may support the devices for a while before pulling the plug on them. I was mistaken!
A while ago I contacted Navigon about their official replacement mount for Navigon 7100. This is not something you can buy on Amazon, and it’s very hard to come by on eBay. I was hoping for Navigon to point me to the right direction or sell me one if they had any left. Here is what Navigon told me:
Unfortunately we don’t have information concerning the availability of these products at other major retail shops.
NAVIGON Inc. will be reallocating resources from its branded line of portable navigation devices to focus on more profitable segments within the navigation sector in North America. This transition will place an increased emphasis on NAVIGON’s heritage, software development – the core of any navigation experience. NAVIGON Inc. will focus on software with an enthusiastic push into mobile and smartphone segments, as well as a continuation of support for both OEM and automotive sectors. NAVIGON Inc. believes that software development is our core competence.
That’s not smart customer support if you ask me. For a company that wants to have a future in the GPS business, it’s very disappointing that Navigon has forsaken its loyal customers. It’s great that Navigon is focusing on its core competency, software, but by providing lousy support to its former customers, Navigon has now shown its true colors. I don’t know about you, but that’s not a company I am looking to do business with again. Regardless of how fun their GPS application for iPhone is going to be, I won’t be falling for Navigon’s trick again.